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商品編號: 9-505-702 出版日期: 2004/08/01 作者姓名: Quelch, John A. 商品類別: Marketing 商品規格: 再版日期: 地域: 產業: Computers & electronics 個案年度: -
商品敘述:
An interview with Samsung''s chief marketing officer, Eric Kim. Video supplement to (9-504-051), to be shown to students as an update at the end of class.
涵蓋領域:
Globalization;Marketing strategy;Brands;Brand management
相關資料:
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